Start with what you shoot
If still photography is your priority, compare ergonomics, viewfinder quality, autofocus and available lenses. For video, look at frame rates, codecs, stabilization, recording limits and audio connections.
Budget for a complete system
A camera body is only part of the cost. Add a suitable lens, memory cards, batteries and audio gear before comparing total budgets.
APS-C or full frame?
APS-C systems can be compact and cost-effective. Full-frame cameras offer different field-of-view and depth-of-field options, but sensor size alone does not determine image quality.
A practical shortlist
Compare the Sony a6700, Fujifilm X-S20 and Panasonic S5II as examples of different hybrid approaches. Evaluate lens availability and the modes you will actually use.